On the Floor

The Profitness Program is an industry-leading personal training sales system and we're happy to have lent a hand getting the word out with their new look, logo and website.

For this project, we provided a full suite of recommendations before getting started, covering everything from branding, look & feel, message presentation, and online marketing techniques. Once the project was commenced, we worked carefully to ensure it met expectations at every step of the way. The result is something the Profitness Program team is very happy with.

Jeff Russo, CEO of The Edge Fitness Consulting, the company behind the Profitness Program, had this to say about what we created - as well as the collaborative, consultative process we're known for:

factor[e] design initiative did an outstanding job in recreating our company logo and web site.

Their extensive questionnaire allowed me to get a better understanding of my brand and product and they were able to translate that information into a contemporary look and web site that thoroughly represents our company and services.

What I appreciated most was their willingness to take into consideration my team's requests in the design process and to accommodate these changes to the point where we were truly pleased with the final version. A most pleasant and unexpected surprise is the increased confidence and excitement for the sales process amongst our team of fitness business professionals.

The response from our clients has been so positive that it just reinforces that factor[e] design came through in a big way for us!

Jeff Russo
President/Owner
Pro Fitness Program
The Edge Fitness Business Consulting

Thanks Jeff, we appreciate it!