On the Floor

Identity, Design and Printing of Business Cards, Note Cards, Event Invitations and Website

When you step into Muscari Floral Atelier you are transported; your senses are subtly awakened. It's an exquisite space. To complement that feeling, the owners of Muscari wanted a distinct and sophisticated look for their new identity. We were excited to help our new Locke Street neighbour get off to a great start with their clientele. So we set to work getting all the particulars.

First, our design studio created a logo to reflect the elegant, exotic feel of the shop and the beautiful floral designs within. The next step was to produce business cards and this brought the designers together with the print production team.

We wanted to produce luxurious business cards and note cards that reflected the atmosphere of the shop and presented a stunning first impression to their clientele. This mandate gave us the opportunity to explore using a distinctive one colour ink and foil stamping treatment as a means to create a rich and mysterious look for their print materials.

We worked closely with the printer to choose a high quality uncoated stock and by printing both the business cards and the notecards in the same print run, it was possible to make full use of a minimum order of paper from the mill and stay within their budget and without much paper waste.

What we came up with is a very simple card: a double hit of rich black ink on one side while the opposite side was left white, unprinted except for the contact info printed in black.

On the black side the Muscari logo was hot foil stamped using a black metallic foil. The foil stamping gives the logo a slight debossed appearance on a creamy uncoated Strathmore Writing - Wove finish cover stock.

In consultation with the printer we decided to use a spot dull varnish overall except where the foil stamping would be hit. This gives the black a very matte look and makes the foil “pop”, as well as increasing the longevity of the cards.

The result is one of our favorite identity packages. Muscari was thrilled and so were we.