Our Most Recent Identity Work

Starting a new business is difficult, so it helps to launch with a big splash! We designed the identity for a new fitness club in Ontario - Momentum Fitness - to be bold and vibrant, yet elegant and timeless. Confident type combined with a whimsical logomark help Momentum appeal to a wide demographic without resorting to clichés like dumbells or towels.

Sometimes the most effective way of staying current is evolution, not revolution. When Comstock, a 100 year-old multi-disciplinary contractor, came to us seeking a re-brand, we carefully selected type and colours to help them stay fresh while maintaining their position as a respected industry leader. Subtle refinements to the typeface and a more approachable colour palette help launch Comstock to the top of a highly-competitive market.